{"id":7445,"date":"2024-12-16T17:38:53","date_gmt":"2024-12-16T17:38:53","guid":{"rendered":"https:\/\/www.extrafragrance.it\/know-how\/"},"modified":"2026-02-04T09:21:11","modified_gmt":"2026-02-04T09:21:11","slug":"know-how","status":"publish","type":"page","link":"https:\/\/www.extrafragrance.it\/en\/know-how\/","title":{"rendered":"know-how"},"content":{"rendered":"

<\/div><\/div><\/div><\/div>

know-how<\/h4><\/div><\/div><\/div>

Extrafragrance manages the entire fragrance lifecycle, from creation to distribution.
\nOur expertise enables us to precisely coordinate all the activities necessary to ensure the success of each product, offering solutions tailored to meet the needs of our clients and the market.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Imagination and creation<\/h5><\/div>

A fragrance is born as an expression of a Brand’s universe.
\nStarting from the Brand’s codes, identity and essence, we strive to create, for each fragrance, a story that binds it to the Brand and its values, through unique olfactory combinations and attractive packaging design.<\/p>\n

“Creating a fragrance requires balance between boldness, rationality, experience and creativity.” P.Nappi<\/p>\n<\/div><\/div><\/div>

<\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/div><\/div>
Manufacturing and production<\/h5><\/div>

We collaborate with Italian companies and suppliers who share our commitment to excellence, following the rigorous standards of the GMP Cosmetics Norms and ensuring the highest level of quality and compliance with ISO 22716 manufacturing practices We constantly invest in research and development in order to ensure the use of the best raw materials and state-of-the-art technologies and production methods.
\nThe entire production chain is monitored by specialized teams, who apply their high level of expertise to coordinate and ensure compliance with production processes and industrial planning.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>
Traceability, transportation and distribution<\/h5><\/div>

Our logistics team ensures the traceability of products, their transportation and inventory management in relation to orders and forecasts-a balance of maximum precision.
\nThe commercial team, develops for each brand a specific distribution strategy, regional, national or global, depending on the country.<\/p>\n<\/div><\/div><\/div>

<\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/div><\/div>
launch campaigns<\/h5><\/div>

After months of development, the fragrance reaches the end of its journey-the moment it meets those who embrace its story and wear the fragrance. Marketing campaigns, social media, point-of-sale events–the launch process is designed well in advance to generate interest and boost sales.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-7445","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.extrafragrance.it\/en\/wp-json\/wp\/v2\/pages\/7445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.extrafragrance.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.extrafragrance.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.extrafragrance.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.extrafragrance.it\/en\/wp-json\/wp\/v2\/comments?post=7445"}],"version-history":[{"count":2,"href":"https:\/\/www.extrafragrance.it\/en\/wp-json\/wp\/v2\/pages\/7445\/revisions"}],"predecessor-version":[{"id":7447,"href":"https:\/\/www.extrafragrance.it\/en\/wp-json\/wp\/v2\/pages\/7445\/revisions\/7447"}],"wp:attachment":[{"href":"https:\/\/www.extrafragrance.it\/en\/wp-json\/wp\/v2\/media?parent=7445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}